Label: T & T Productions - none • Format: CD • Country: Switzerland • Genre: Folk, World, & Country • Style: Country
After reading this article you will know the 10 core steps to start a Tequila Business. You will know how to create a successful brand, and overall you will offer the world a great tequila product.
Just like you, I am also passionate about Tequila: not only about its unique taste, but for its dominant appearance. And here it is where I get involved: As a Tequila passionate, I feel compromised to get the word Tequila to its glory: as a cultural tradition, as a national symbol and as a competitive brand.
Throughout these years we have actively participated in developing and launching several tequila brands, each time, improving the process, getting more confident and better results. With each Tequila Brand development, we have also been able to identify the 10 essential steps to start a Tequila Business. Following these steps in this order you will be able to create a Successful Tequila Brand! Let me put it this way: There are hundreds of Tequila brands, some of them with more than one century in the market and others just kicking off.
These are 3 examples of tequila that represent the success we aim to achieve and perhaps go beyond. So if you still wonder if you can compete with a tequila with more than years in the market, or a prestigious premium tequila or a popular boom tequila, HERE IS HOW:. Know your market. There are 3 simple questions which can help you know your niche market: Who? Since it is almost impossible to target everyone as one market it is necessary to narrow it down.
By narrowing down your market you will use common interests and demographic characteristics that will define a desired niche market. The tequila brand should be congruent to the niche market created. The guys decide to get bottle beers, but one of the girls decides to get a raspberry margarita with a house tequila reposado. When the raspberry tequila cocktail arrives in a rimmed frozen margarita glass with a round Mind Your Own Business - Tequila Tony - Wanted Man wedge, another girl in the group looks at it, she ask her Mind Your Own Business - Tequila Tony - Wanted Man for a sip and suddenly she also wants one!
In fact not only her but all the girls have decided to also order a raspberry margarita. To affirm that every woman between and single in any place in the world, will drink raspberry tequila based on this example Mind Your Own Business - Tequila Tony - Wanted Man not right, since every country have different social and cultural behaviors.
Therefore, the location factor has to be taken in consideration. If we look at the previous example, we can only determine that, in fact, American Girls, who live in New York, enjoy drinking cocktails in bar. So how do you create a needed Tequila brand? Applying the previous example, Toxic Two - Chemical Reaction girls not only ordered raspberry margaritas because of the flavor but because they associated with fun Sandkasten - Various - 10 Jahre Michelmann Records - 1998-2008 it even created a sense of inclusion between them.
To summarize, the status and experience are two important elements that generate demand. By answering those 3 questions: who? You will be able to know and define your market and create a product with demand.
Choose a name. I can do better than that - Lauren Kennedy - Songs of Jason Robert Brown, respect, unique, classy- anything you wish can be expressed by the name.
There is no magic rule to select one, just remember that the name chosen is not only for you to like but for your niche market to identify with it. There are no right or wrong ways to name a tequila, the key to have a successful name is to make it congruent to the philosophy of the brand. If you wish to call your Tequila after your Grandpa Alfredo, who worked in the agave field from the age of 7, raised a family and had 8 daughters and 7 sons, and worked hard to create his own agave empire and even still at the age of 92 he still harvests jima the agaves with his own coa… and you wish to honor him by naming a tequila after him: Tequila Don Alfredo.
Again, the name will only have significance for the niche market if you manage to express the meaning behind the name. Of course! This qualities will also reflect the personality of your tequila. Once you have chosen a name, the next step is to register it. This way you will protect the name and make sure that you are the only tequila brand using it. If you Depeche Mode - Only When I Lose Myself to export your tequila in the U.
The approximate time to register a brand from when you submit your documents to receive your brand property title is days. To register your tequila brand in the U. Once you have copy righted your brand, the next step is to choose the Tequila House you wish to work with. You can make a formal agreement with a Tequila House so they can prepare an exclusive tequila for your brand. Some criteria that will help you chose the ideal Tequila House are:. Click at the link to download the document: crtnew.
This document must be completed in Spanish. Once filled in, it must be submitted to any IMPI offices to notify them that your tequila brand will be manufactured in the selected Tequila House. IMPI will send you a confirmation letter during the next 3 months. In the mean time you can go ahead and start working on the next step: label design.
The next step is designing your Tequila label: When designing, there are two main things to keep in mind: the technical a creative side of it. Technical: Regardless if the tequila brand is for national or international market, the label must follow the Mexican Mandatory Commercial Information Chapter 11, Section If you intend to export your Tequila Brand to the U.
To learn more about the TTB visit their website www. Creative: Just like step two, be creative and congruent with your branding. If you are assertive in these two elements nothing can go wrong. There are three main ways to design and print a label:.
This has been the traditional method of labeling tequila, therefore it is recommended if you wish to transmit a classic traditional appearance. Screen printing ink can be found in standard colors to fine metallic inks like platinum, silver and gold. InnovaTeqsa has a group of expertise who are passionate about sandblasting combining Mexican artisan techniques. If you wish to learn more about sandblasting visit our site: www. Bottle: You can either use a generic bottle or manufacture an exclusive one.
For some cases, InnovaTeqsa has decorated exclusive bottles and for other Young Marble Giants - Colossal Youth, a generic bottle was the option.
Nevertheless, in both cases, a good decoration has made an outstanding presentation. My advice is to go for an existent bottle, why invest thousands of dollars designing and manufacturing a bottle, when there are hundreds of ready-made bottles which can be use.
It is simple to make it look different and unique by decorating it with different techniques. Packaging: Although several packaging formats have emerged, like wood-board, rustic metal and plastic, the most popular packaging is carton paper. And again, if you are using a ready-made bottle, most likely you will find a ready made carton package for single and multiple units. My Mind Your Own Business - Tequila Tony - Wanted Man as well is to invest in decorating the carton to Mind Your Own Business - Tequila Tony - Wanted Man it look different.
If you have any specific concerns about bottle samples and packaging, drop me a quick line at gonzalo InnovacionEnTequila. My advice here is to investigate different companies and compare them. As a personal experience, many of our clients have decided to obtain there own importing and distribution license, this way they can concentrate on promoting their own tequila brand. The person in charge of revising the labels is Mr.
Juan Carlos Ruiz. It is possible to send Mind Your Own Business - Tequila Tony - Wanted Man the labels for approval to his email: juan. The estimated waiting time is one week. Once the CRT has approved your Tequila brand, the last and final step is to bottle the tequila. The Tequila House will arrange with you a set date to manufacture your tequila. The Tequila should be ready to go into the shops once it leaves the factory!
We would love to hear from you and if you found helpful this 10 Essential Steps to start a Tequila Business. If you have any questions or concerns or you simply want to say hi, do not hesitate to contact me at gonzalo InnovacionEnTequila. Also keep coming back to our blog InnovacionEnTequila.
If you would like me to write about a certain topic related to Tequila please let me know. On that time I have recieved hundreds of emails and calls from people all around the world thanking me because it has being really useful to them. It means a lot to me that people take their time to read it and post me something.
Thanks a lot! In 7 years not many things had changed. The steps are the same, the only difference are the costs. The price of the Agave plant is its highest point Distant Hearts - Timecop1983 - Reflections 15 years. Therefore Tequila prices are high. United States Crepuscule With Nellie - Han Bennink, Fabrizio Puglisi, Ernst Glerum - Laiv to be the greatest tequila consumer Horror Games (170602 1519) - Vojeet - Zeit (File) the world.
Now days we can find regular Tequila and Organic Tequila. Both are produce from Blue Agave Weber so the taste and characteristics are excatly the same. But without doubt the most important thing that happened in the last 7 years is the trust that seven people have deposited on me to help them develope their Tequila Brands:. All of them great brands doing excellent in sales in the US. The Gold medals in the tequila competitions is the result of a good care preparation. I can say I am really proud of the aftermath.
Gonzalo Spindola said: mycoffeepays Making Tequila? It is great stuff indeed. I also wanted to ask. I am looking for manufacturing and distribution license from a Good Taquila brand for Asian market, any advice? We have storng market for Tequila where we cna sell atleatscases per month.
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