Label: Not On Label - none • Format: CDr Album • Country: Russia • Genre: Electronic, Rock • Style: Acoustic, Industrial, Doom Metal
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers.
Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. Contextual advertising is a form of targeted advertising in which the Fields Contextual - Senmuth - Contextual of an ad is in direct correlation to the content of the web page the user is viewing.
An example of contextual advertising is an ad offering a special price on a flight to Italy appearing on a website concerning travelling in Europe.
Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Apart from that when a visitor doesn't click on the ad in a go through time Fields Contextual - Senmuth - Contextual minimum time a user must click on the ad the ad is automatically changed to next relevant ad showing the option below of going back to the previous ad. Contextual ads are less irritable than traditional advertising. That is why it influences user more effectively.
It shows user area of interest thus increasing the chance of receiving a response. Google AdSense was the first major contextual advertising network. The relevance is calculated by a separate Googlebotthat indexes the content of a webpage. Contextual advertising has made a major impact on earnings of many websites [ citation needed ].
Because the advertisements are Down And Out - Egil Skjelnes - Steel On My Mind targeted, they are more likely to be clicked, thus generating revenue Jump Now! - The Madd - Ongeneeslijk Beat the owner of the website and the server of the advertisement.
Fields Contextual - Senmuth - Contextual advertising has attracted Dream Sequence - Tythe - & Also With You controversy through the use of techniques such as third-party hyperlinkingwhere a third-party installs software onto a user's computer that interacts with the web browser.
There are several advertising agencies that help brands understand how contextual advertising options affect their advertising plans. There are three main components to online advertising: . Contextual advertising replaces the media planning component. Instead of humans choosing placement options, that function is replaced with computers facilitating the placement across thousands of websites.
From Wikipedia, the free encyclopedia. For other content recommendation systems, see recommender system. PC Magazine. Retrieved Categories : Advertising Contextual advertising Online advertising methods Advertising by type. Hidden categories: Wikipedia articles needing factual verification from May All articles with unsourced statements Articles with unsourced statements from November Articles Fields Contextual - Senmuth - Contextual unsourced statements from October Namespaces Article Talk.
Ad blocking Contextual advertising Behavioral targeting. Cost per action Revenue sharing.
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